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TL;DR:

Memecoins captured attention.

Social currencies will keep it.

This is the evolution—powered by IP, community, and sentience.

Today’s Nugg is a deep dive into why social currencies are the future—and why this matters more than ever as crypto enters a new phase.

💥 Social Currencies Are the Future of Memecoins

The past 18 months in the crypto market have been a wild ride, and amidst the chaos, we’ve witnessed the rise of memecoins. While memecoins are not new—in fact, they’re one of the oldest forms of cryptocurrency—they have once again proven to be the preferred vehicle for engaging with one of crypto’s most novel mechanisms: speculation.

Though memecoins feel pure and almost artistic in nature, they also have a dark side. No, it’s not insiders or cabals—that’s a feature that plagues all of crypto. The real issue, in my view, lies in the lack of effort, the failure to seize the moment, and the complacency of how people build memecoins.

I might be naive, but I refuse to accept this is where memecoins will remain—or at least, I hope not.

🧬 Why This Matters

I deeply believe that the Trojan horse for crypto adoption is intellectual property (IP) because of its ability to create trust and credibility in a space that lacks the ladder.

Memecoins, like NFTs, are a form of IP. They have a tremendous opportunity to push crypto forward by embedding themselves into the hearts and minds of everyday people.

However, rather than pushing the boundaries of what crypto-native characters can become, they remain stagnant, unoriginal, and lame in their effort to transcend.

If they remain in their current form, they’ll do more harm than good. For the category to thrive, memecoins must evolve into social currencies—tokens that move beyond lazy pump-and-dumps to become scalable, memorable, and beloved IP.

And no, we’re not replacing memecoins—we’re just giving them a graduation plan.

🔄 From Memecoins → Social Currencies

Every social currency starts as a memecoin. But only the best evolve.

Here’s the visual metaphor I love most:

Social currencies aren’t here to replace memecoins—they’re the final form.

Memecoins with purpose, IP, and execution risk worth betting on.

🧠 What Is a Social Currency?

A social currency is a tokenized asset that represents value within a specific community—used to incentivize engagement, reward participation, and build loyalty.

In layman’s terms?

A memecoin with fundamentals. One that is progressive, sentient, and constantly generating virality—not just milking a moment.

⚔️ Memecoins vs Social Currencies

Social currencies are the bridge between hype and utility.

The Typical Lifecycle of a Memecoin:

  • Idea

  • Coin launch

  • Community momentum

  • Narrative pumps

  • Narrative dies

  • Community dies

The Lifecycle of a Social Currency:

  • Idea

  • Coin launch

  • Community cultivation

  • Narrative pumps

  • Brand creation

  • Brand proliferation

  • Ecosystem creation

  • Global adoption

Memecoins are PvP. Social currencies are PvE.

One plays for hype. The other plays to win.

🚨 The Real Problem With Memecoins

We’ve let social consensus convince us:

“Memecoins should do nothing, and that’s just the way it is.”

I refuse that narrative.

The Cons of Memecoins:

  • Stagnant once the trend fades

  • 99% of people lose money

  • PvP dynamic—musical chairs

  • No system to onboard new users

  • Nothing to believe in beyond memes

  • Success is mostly luck

Why Social Currencies Win

Why Social Currencies Are Better:

  • 🔁 Sentient — create & catch trends constantly

  • 🧠 New narrative + Lindy appeal

  • 🎮 PvE — built for onboarding new users

  • 🤝 Demand engines via content, brand, and IP

  • 💥 Real conviction behind real brands

  • 📈 Success = fundamentals, not just timing

Social currencies create culture, not just coins.

🔮 Sentience Is the Edge

The core distinction between a memecoin and a social currency?

Sentience.

Sentience = Relevance = Attention = Momentum.

Unless you’re DOGE, anything that isn’t sentient… will die.

❗“But I don’t want execution risk…”

Some of you might say:

“I don’t want my memecoin to have execution risk.”

This pysop started in 2020 by NFT art collectors.

Here’s my response:

Something with no execution risk is something solely predicated on luck.

Execution risk is the only risk worth taking.

If your bags aren’t dependent on execution, you’ll underperform those who bet on execution 999,999 out of 1M times.

🔭 The Future of Social Currencies

For memecoins to fulfill their potential, they must graduate into social currencies once they hit escape velocity.

Tokens that:

  • Create culture

  • Foster deep community

  • Integrate into real-world applications

…will define the next era of crypto.

This shift from speculative junk to cultural financial assets isn’t just a possibility—it’s inevitable.

The question is:

Who will lead the charge? ⚡️

-Cole

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